Sunday, February 05, 2006

ZICO... even better than the real thing

ZICO takes water to a whole new level
ZICO is 100% pure coconut water with natural flavor essences. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to hydrate and replenish. Drink a ZICO and live it.

On the way to the town of Panchimalco, in the outskirts of San Salvador, a local coconut seller was able to give us the perhaps even more natural equivalent to ZICO. Although it did not come in a blue carton, he swore that it was just as natural as its stateside competitor.

He didn´t have any graphs demonstrating its beneficial effect on the human body, neither could he quote any suitably firey slogan. He must have sensed my scepticism as he immediately tried to prove the heritage of his product. He told us how each morning he climbs the nearby trees (think of this as the local convenience store) and picks choice coconuts. He loads these into his van and spends the day selling to the locals and random Irish people that stumble his way.

Whilst he was not able to produce any certificates to back up his somewhat extravagant claims, he did have a large knife so I thought it best to agree. Since going to his retail outlet, I have been impressed at the size of his franchise; travelling through El Salvador and even into Guatemala I have seen a number of his roadside shops...

If you aren´t lucky enough to have a conveniently available coconut tree, you can buy ZICO online at

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John R. Ferrell said...

For you cooks out there, you can substitute Zico for nearly any recipe that calls for water to add a mildly sweet, unique flavor. It was the hit of the weekend at this year’s Cook Eat Drink Live event in Manhattan. Cook Franklin Becker of Brasserie called it “the find of the weekend” at the gourmet food event.

Zico Pure Coconut Water’s naturally high potassium content makes it the perfect addition to mixed drinks because it adds a mildly sweet flavor and helps to fight hang-overs.

John R. Ferrell
Zico Operations Manager

batess31 said...

Coconut water is amazing in particular, Zico. It taste is unbelievable compared to Vitacoco, ONE, Harvest bay, and Amy & Brians.